The Purchase Rate of PCs has Surged for Learners and Remote Workers During the Covid-19 Pandemic

The emergence of the lockdown because of the Covid-19 pandemic caused the entire labor force and students virtually to remain work from home. This triggered an insane surge in the sales of laptops and desktops as they attained a record high in six years.

Market Monitor, International Data Corporation reported that the sales surge also positively impacted PC accessories such as laptop charging carts for schools and home offices. Total sales of personal computers surpassed 302 million in 2020, which is 13% higher than total sales of 2019 and the highest ever since 2014. The major beneficiaries from this massive increase were Chinese Technology Superpower, Lenovo with a market share of 24%. The runners-up were American PCs, HP in 2nd and Dell in 3rd. Apple PC came in at fourth.

The surge in sales positively influenced the value of their stocks. HP’s shares appreciated by 20% in 2020, Dell’s shares appreciated by 55%, and Apple’s shares grew by 67%.

Ryan Reith, vice president of International Data Corporation, said that the reason for the upsurge in PC sales was remote working and remote learning requirements. Furthermore, he stressed that the importance of the consumer market shouldn’t be neglected. He also said that the company continued to watch personal gaming computers and track sales at record highs. Furthermore, Chrome-based devices are undergoing expansion from the education sector into the consumer market. In hindsight, the Covid-19 pandemic didn’t only trigger more sales in the personal computer market; it also triggered the creation of opportunities that led to market expansion.

The Covid-19 pandemic has caused the deaths of virtually 2 million globally, triggering the closure of schools, offices, and a general lockdown worldwide which began from January 2020. According to a survey carried out last year by Harvard Business School, approx. 80% of corporate giants and 45% of small firms adopted a remote working model in the USA.

The Census Bureau reported that roughly 93% of American homes with kids of school age undertook remote learning. This triggered a high tide of PC purchases, ranging from high-end PCs (Apple, HP) to the most affordable ones.

A number of PC manufacturers experienced a shortage of major parts, especially processor chips. This was because the source- factories located in Asia had to shut down due to the pandemic. If they were open, the sales rate would have even been much higher than what was recorded. According to industry analysts, the shortage of key parts will be rectified this year.

Analyst, Ishan Dutt in the research firm’s data on sales in 2020, reported that while the shortage in supply may continue to impact the PC market in the short run negatively, Canalys believed that most of these shortages would be sorted out by the third and fourth quarter of 2021. He also concluded that total PC sales gained traction by 13% last year.

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